Advertising Policy

How advertising works here, where it can and cannot appear, and why it has no influence over anything we publish.

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How this site is funded

Tools To India is free to use and is intended to be supported by advertising. There is no subscription, no paywall, and no registration.

Advertising is currently enabled on this site.

Advertising does not influence content

This is the part that matters, so it is stated plainly.

  • No advertiser sees content before publication or has any right of review.
  • No advertiser can request that a page be written, changed, softened or removed.
  • We do not accept payment for coverage, for inclusion in a comparison, or for a link.
  • We do not publish sponsored content presented as editorial.
  • Which official source a page links to is never affected by any commercial relationship — those links point to government portals, which do not advertise.
  • A calculator’s result is never influenced by anything commercial. It is the output of a tested function.

Where advertisements can appear

Advertising placements are constrained by design rather than by intention, so the constraints hold even under commercial pressure.

Where advertisements can appear
PlacementAllowed
Above a calculator, or between the inputs and the resultNever
Inside a results panelNever
Between the introduction and the first content sectionYes
Between long content sectionsYes
Sidebar on desktopYes
End of an articleYes
Interstitials, pop-ups or anything covering the pageNever
Auto-refreshing or auto-playing advertisementsNever

How advertisements are presented

  • Every advertising slot carries a visible "Advertisement" label. An advertisement should never be mistakable for site content, navigation or a download button.
  • Advertising space reserves its height in advance, so content does not jump as ads load.
  • We do not place advertisements to resemble buttons, form fields or results.
  • We never ask, hint or encourage anyone to click an advertisement.
  • The number of advertisements on a page is limited so that content remains the majority of it. A page that would not be worth reading without its advertisements should not exist.

Third-party advertising and your data

Where third-party advertising is served, the advertising network may set cookies or use similar technologies to serve and measure advertisements. That processing is carried out by the network under its own privacy policy, not by us.

We do not sell personal data, and we do not pass anything you type into a calculator to an advertiser — those figures never leave your browser in the first place.

Our privacy policy sets out what data is and is not collected, and how to control advertising personalisation.

What we will not accept

  • Advertising for products or services we consider misleading or predatory, including unlicensed lending and guaranteed-return investment offers.
  • Advertising that imitates a government service, or implies any government affiliation.
  • Advertising that imitates the appearance of our own content or navigation.
  • Any arrangement conditional on how a topic, product or institution is described in our content.

Questions

Advertising enquiries and complaints about an advertisement on this site can be sent to Supportbreakouttrade@gmail.com. If you saw an advertisement here that breaches this policy, we would like to know — please include the page and a description of the advertisement.